June 04, 2025

Online Video News

Ad Supply Is Outstripping Demand, Says JWP Connatix

As streaming ad inventory continues to exceed demand, JWP Connatix co-founder Brian Rifkin sees an emerging buyer's market, with biddable CTV and context-driven monetization for live and VOD expected to define the next phase of programmatic advertising.

Featured Articles

Q&A: Google's Shalini Govil-Pai Talks the Future of Android TV

In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing impact of AI on streaming recommendations, user experiences, and monetization.

Blog

Why Customer Experience is Key to Reducing Churn

Faced with the ongoing challenge of reducing churn and increasing retention, video platforms have realized that customer acquisition alone isn't enough and nor is aggressive pricing. What's really needed is a better understanding of how users engage with content and what kind of experience they're having.

Why Streaming's Rise Means the Death of DSPs

Going forward, streaming is the best way to capture mass audiences. In the world of TV advertising, CTV has fully grown up and it's time to move on from basic digital tactics. For bigger brands and old school agencies, that's easier said than done. In an effort to move away from relying on streaming TV as a targeting play, they need to divorce themselves from the technical (and digital) tools that they've become so reliant on--especially DSPs.

CTV’s Frequency Problem Isn’t Fixed … But It Can Be

Despite having more tools, data, and control, overexposure remains a defining flaw of the CTV experience. Viewers still see the same ads too often. Advertisers still struggle to manage delivery across different platforms. The inefficiencies this creates are not a result of outdated technology, but a consequence of endemic fragmentation. 

Manufacturers Want a Cut of Publishers’ CTV Monetization. Have They Earned It?

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has been evolving in a direction where publishers don't have full monetization of their video content. So who else is vying for control? Increasingly, it's the CTV device makers - the original equipment manufacturers (OEMs) - and the streaming platforms. Those businesses believe that because they're necessary parts of the ad delivery process, they deserve a share of ad revenue. 

Industry News

Why Adding FAST to Your Streaming Strategy Isn’t Just Smart – It’s Essential

In a competitive streaming market, where audience attention is becoming harder to capture and content choices multiply by the minute, industry leaders are embracing more inclusive strategies to appeal to a wider range of viewers and keep their growth on t

Magewell to Showcase Newest Innovations at InfoComm Stand 2818

New Pro Convert and Xmit products to be unveiled